Every business owner has that dream of becoming a trendsetter in their industry, but doesn’t quite know how to get there.
How did Mark Zuckerberg create the empire today known as Facebook? How did Steve Jobs invent device after device for Apple?
Renee Mauborgne’s book Blue Ocean Strategy can’t tell you the answer, but can tell you what questions to ask to help you get there.
Within each industry, there is something known as the “Blue Ocean.” The Blue Ocean is the idea that transforms your business from fitting into the industry to standing out from the crowd and changing the status quo.
This book shows no matter what industry you’re in, there is a Blue Ocean to be found. It provides examples of people who looked at the problems around them, then had the heart to tackle a solution.
One example is with a 17 year old in Iraq who created one of the most prominent youth orchestras in the world. She set out not with a goal to become the best youth orchestra in the world, but rather to use peace as the foundation for their music, and somehow along the way created an orchestra difficult to beat.
One piece of advice Blue Ocean Strategy has is to look outside your industry to see what has worked for other sectors. If it worked for them, what’s stopping it to being effective in your own business?
Blue Ocean Strategy motivates readers to have a “today is as good as any day” mindset. Thanks to the ever changing technology around us, what wasn’t possible ten years ago can be done today.
For more information about the author and to hear more about Blue Ocean Strategy, watch this interview with Marie Forleo, creator of Marie TV.
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